AIM Accreditation - Meetings Industry Association Assurance of Excellence
(25 June 2015)

The MIA is one of the fastest growing associations in the conference, meetings and events sector, committed to advancing the standards of facilities and service throughout the UK.

As an accredited member The Virtual Office's meeting room service is recognised as delivering 1st class service and demonstrates clearly to our customers that we truly are compliant, capable and competent.

AIM at its simplest is a robust process which ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.

Venues or suppliers to the industry are assessed by the mia against a set of common quality standards as agreed by the mia and endorsed by the HBAA and more than 35 UK business tourism destinations.

The common quality standards review • Facilities (venues only) • Legal Compliance • Performance against a strict CODE of conduct.

Each application is assessed by the MIA and successful venues and suppliers are then entitled to use the ‘AIM Assurance of Excellence’ brand.

Find out more about AIM Accreditation at

Author: Sally-Ann White
Date: 25 June 2015